iHeartMedia’s Manchester radio stations specialize in effective advertising campaigns. Here’s what businesses say about working with iHeartMedia.
Chunky’s Cinema Pub Case Study
Situation:
In 2017, Chunky’s Cinema Pub announced they would be opening their fourth location, right in Manchester, NH!
Marketing Plan:
As the only cinema and pub in town, Chunky’s has a unique target audience that is a great match for our local rock station. The marketing plan included opening night remotes, a new feature on our morning show called “What’s The Flick (WTF),” ticket giveaways, e-commerce deals and a commercial schedule targeting movie-goers during prime time.
Strategy:
Power of Experiences
By sending our listeners directly to the movies through ticket giveaways, Chunky’s is able to upsell them on their expansive menu and beer and wine selection!
Power of Audiences
Rock 101 is New Hampshire’s #1 rock station, with an average of 253,700 weekly cume listeners*.
Results:
- 4X Increased budget year over year
- Chunky’s Cinema Pub is now ingrained in our morning show programming with a custom feature sponsorship!
NH Liquor and Wine Outlets Case Study
Situation:
New Hampshire Liquor and Wine Outlets were looking for a new way to target adults 21+ in specific geographic areas in Massachusetts, Vermont and Maine.
Marketing Plan:
Through the SLATE program, we were able to deliver these specific audience impressions through streaming ads and pre-roll video.
Strategy:
Power of Audience
By leveraging iHeartRadio’s audience targeting capabilities, we were able to maximize efficiency with a geo-targeted message to NH Liquor and Wine Outlet’s audience.
Power of Frequency
By adding geo-targeted ads to their radio campaign, we were able to increase the frequency of which listeners heard NH Liquor and Wine Outlet’s commercials. We were also able to drive traffic to their stores during specific promotional and sale windows.
Results:
The agency found iHeartMedia SLATE to be more effective than Pandora and redistributed Pandora’s budget to iHeartMedia, in addition to their spend!
Two months into the campaign, iHeartMedia had already delivered 141,000 of the 196,000 guaranteed video impressions. With a CTR of .36% and a VCR (Video Completion Rate) of 63%, the client has been very happy with the campaign thus far.
DDA Services Case Study
Situation:
DDA Services had 15 job openings for truck drivers available at their Londonderry, NH location.
Marketing Plan:
Using the largest rock station in the state, we created a three- week on-air campaign promoting all the openings. Using a dayparted approach, we were able to ensure we were hitting drivers that were on the road already, and may be interested in upgrading careers.
Strategy:
Power of Frequency
By increasing the frequency of which listeners hear about job openings at DDA Services, they are sure to be top of mind when drivers are looking for a change.
Power of Audiences
Rock 101 is New Hampshire’s #1 rock station, with an average of 253,700 weekly cume listeners*.
Results:
The campaign with DDA Services was so successful, they filled all open positions within the three- week campaign!
They’ve already committed to future recruitment campaigns with iHeartMedia when the need arises.